Dealer software expertise
A long-term focus on dealership invoicing, stock, workshop, customer and business management.
A long history in dealership software
Deep Blue Systems Ltd was incorporated in June 1995 by Stephen J Sutton. The original Pacific DMS was developed for a motorcycle dealership in West London. Over time, the product evolved to support broader automotive, marine and specialist retail requirements.
What Deep Blue focuses on
Motorcycle & marine specialism
Deep Blue has particular experience in motorcycle and marine businesses alongside automotive and specialist retail.
Cloud delivery
CloudDMS brings the established product knowledge into a browser-based platform accessible across supported devices.
Customer relationships
The company emphasises ongoing product development, support, documentation and training.
Evidence and trust
The existing site reports more than 1,000 customers and long-standing customer relationships. Customer testimonials include businesses discussing migration from Pacific to CloudDMS, remote access, workshop visibility, stock taking, customer communications and support. Where testimonials are published, they should be presented with clear attribution and permission.
Frequently asked questions
- When was Deep Blue Systems established?
- Deep Blue Systems Ltd was incorporated in June 1995.
- What was Deep Blue's original DMS?
- The original Pacific DMS was developed for a motorcycle dealership in West London and subsequently expanded to broader dealership markets.
Award winning Dealer Management Systems.
Deep Blue Systems have been providing class leading invoicing and stock control solutions to the motorcycle, car, marine & retail industries since 1995. During this time we have helped hundreds of business implement our class leading DMS software.
Background. Deep Blue System Ltd. was incorporated in June 1995 by Stephen J Sutton. Our first product, Pacific DMS was originally designed for a motorcycle dealership in West London.
Realising that it could be developed further and its appeal broadened resulted in the class leading software you see today.
Our Mission
To constantly improve and support our class leading, easy to use DMS products.
Join Us TodaySome highlights
- Established 1995
- Over 1000 Happy Customers
- Specialist in the Motorcycle & Marine Industries